Poster Collection 07 gathers the most important posters of Armin Hofmann, and shows them – corresponding to his fundamental importance as a graphic design teacher – in a context with works from his most famous students, who continued his methods. Aft...

Josef Muller-Brockmann's graphics left a lasting mark on Swiss visual communication from the 1950s onward. His posters demonstrate how a sober, formally reduced language works best for conveying a universal, timeless message. Poster campaigns for lon...

"The Magic of Things" explores a former advertising strategy of Swiss product posters in which banal, everyday objects – butter, a sewing machine, or shoes – are presented as desirable objects enticing us to buy. Free from any further contextualizati...

"Typotecture" takes a look at posters from various countries and periods, which share a special feature of typography: the tendency to break out of the two-dimensional space of lettering and establish hybrid links with architecture. Letters, words, o...

A cross-section of a year chosen at random, the poster collection casts its net in its own archive and presents posters from Paris, London, Moscow, New York, Zurich or Milan. They all have only one thing in common: the year in which they were produce...