Wrap It Up
Creative Structural Packaging Design. Includes Diecut Patterns
This book's aim is to present examples in which packaging is used in a novel and outstanding way in terms of material and structure. It features many different classic and new packaging materials, and provides an overview on the application of these materials in packaging. Also, as one of the essentials, structures play a significant role in the process of packaging. A good packaging design infuses new blood into the product, as well as sparking consumers' interest in exploring the product it conceals. The publication discusses fundamental issues relating to packaging structure and showcases innovative packaging design.
About the author
Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualization and animation department. He is a prolific editor, whose focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China's most prestigious design and illustration awards.