Unpack Me Again!
Packaging Meets Creativity (New Edition)
As brands of every kind compete in drawing attention to their products, packaging design is becoming an increasingly important skill. After the great success of the previous title, Unpack Me! this volume, now in paperback for the first time, focus on international packaging design reminding the reader that the presentation and look of a product can instantly upgrade its image and make the difference between a sales hit and a flop. This publication presents a rich selection of innovative, funny and creative packaging designs through showcasing a wide variety of the best, beautifully crafted projects by the most advanced, international packaging design studios.
About the author
Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts, where he is dean of the design, visualization and animation department. He is a prolific editor, whose focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China's most prestigious design and illustration awards.