Jewellery Entrepreneur's Guide
Building and Growing your Brand
A comprehensive guide for aspiring jewellery designers and entrepreneurs with expert insights and real-life examples to help build a sustainable and successful jewellery brand.?
This comprehensive guide is perfect for jewellery designers, students, and entrepreneurs seeking to break into the jewellery industry. Written by an experienced professional and author of Sustainable Jewellery, the book goes beyond design techniques, offering essential business knowledge for building a jewellery brand from scratch. Drawing from the author's entrepreneurial journey, it explores topics like understanding the jewellery market, production, sales, and marketing. Practical advice on building brand identity, developing collections, and creating a business plan ensures you're well-prepared for success in a competitive industry. The book also includes expert interviews, case studies, and real-life examples to inspire and guide you. Whether you're starting your own business or looking to strengthen your skills, this guide provides invaluable insights and tools to turn your jewellery vision into a thriving, sustainable brand.
This comprehensive guide is perfect for jewellery designers, students, and entrepreneurs seeking to break into the jewellery industry. Written by an experienced professional and author of Sustainable Jewellery, the book goes beyond design techniques, offering essential business knowledge for building a jewellery brand from scratch. Drawing from the author's entrepreneurial journey, it explores topics like understanding the jewellery market, production, sales, and marketing. Practical advice on building brand identity, developing collections, and creating a business plan ensures you're well-prepared for success in a competitive industry. The book also includes expert interviews, case studies, and real-life examples to inspire and guide you. Whether you're starting your own business or looking to strengthen your skills, this guide provides invaluable insights and tools to turn your jewellery vision into a thriving, sustainable brand.
About the author
Jose Luis Fettolini is a jewelry designer and creative director with extensive professional experience working with large firms in the jewelry and fashion industries. He also works as a consultant for jewelry brands and entrepreneurs who want to improve their value proposition. In the field of education, he collaborates with the prestigious Istituto Europeo di Design in Barcelona, Spain, and runs Workshop R2, his own training platform, from which he teaches courses and seminars on design, brand creation and sustainability in the field of jewelry. As a collaborator with the Fairmined(R) certification organization, he advises artisans in creativity, commercial development and sustainability, and mining communities on ecology, organization, marketing and networking.