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Akris: A Century in Fashion
Selbstverstandlich
"Selbstverstandlich" is the German expression which, in the mind of Albert Kriemler, best encapsulates the aesthetic ideal that he wishes to accomplish with his fashion designs. For the creative director at Akris, the embodiment of natural modernity is "selbstverstandlich" – evident in the wearer and the use and functionality of the clothes.
Taking the collections as waymarks, "Akris: A Century in Fashion" encompasses the label's hundred-year history: its humble beginnings as an apron manufacturer, its ascent into the world of Haute Couture and its unusual location in St. Gallen, the center of a once booming Swiss textile industry. Fashion writer Jessica Iredale explains the uniqueness and forward-looking nature of the brand, photo essays by Iwan Baan illustrate its hometown and inside world.
Taking the collections as waymarks, "Akris: A Century in Fashion" encompasses the label's hundred-year history: its humble beginnings as an apron manufacturer, its ascent into the world of Haute Couture and its unusual location in St. Gallen, the center of a once booming Swiss textile industry. Fashion writer Jessica Iredale explains the uniqueness and forward-looking nature of the brand, photo essays by Iwan Baan illustrate its hometown and inside world.